The Reality of Being Independent

May 21, 2017

There is so much more to fashion than great design. The business of fashion often determines the success or failure of a brand. As fast as you can turn out an idea the larger companies copy it and turn unimaginable amounts of profits. On one hand we want to show our capabilities on social media, but it's also through posting that many independents get two seconds of fame and zero financial gains, in exchange for inspiring the powerhouses. It's a catch 22.

As an independent you're often burdened by a lack of budget making it very hard to build your name . Everyone is quick to offer simple solutions ie. get an influencer. The problem is: gone are the days when a celebrity will wear something you send them because they like it, you better include a cheque. The other problem is many times they don't even see the item as some assistant has decided to keep it. Then there is the insta celebrities. On several occasions I've sent stuff out of great value and no photos in return, or better yet people charge as high as $500 per pic or more. Getting models to photograph is equally difficult, half the time I end up posting a selfie. It's hard to operate without financial backing. It's hard to give stuff away constantly hoping that this is the moment that will break you in. After a while you start to question your talent, then you glance over your shoulder and someone far less talented with social status puts out a nothing item and beats you to the finish line! So in the end why do independents try? For one reason only , because we love what we do and we hope one day you will love it too.

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